Holiday Season Tests Brand Loyalty
‘Tis the season for spending, and marketers in retail and travel are hoping for lots…
Browsing: McKinsey
Business Is Personal
Let’s face it. People are sick and tired of being treated as part of a…
Five significant trends that point to marketing’s future
In two years, we won’t recognize our jobs in marketing. I believe the world is…
How to become ‘tech forward’: A technology-transformation approach that works
Getting value from tech relies on tackling multiple interdependent programs at once. For executives looking…
Why ‘no normal’ could be the best kind of ‘new normal’ for post-COVID effectiveness
As the post-pandemic world approaches, businesses shouldn’t rush to settle back into the old normal…
From blind optimism to sober responsibility: how design has changed
Co.Design’s founding editor, Cliff Kuang, talks to us about why he started the Innovation by…
How a steel plant in India tapped the value of data—and won global acclaim
By upskilling employees and innovating with analytics, Tata Steel’s plant in Kalinganagar, India, achieved performance…
For brands, convenience is non-negotiable
Life is hard – so buying your brand should be as easy as possible, a…
How 2020 has reshaped the future of marketing
Geraldine Teboul reflects on how 2020 has reshaped the industry. From the rise of video to…
How Retailers Can Salvage Customer Loyalty
Thomas Robertson Stores that want their shoppers to keep coming back must improve their…