How Retailers Can Salvage Customer Loyalty
Thomas Robertson Stores that want their shoppers to keep coming back must improve their…
Browsing: McKinsey
How COVID-19 created a new kind of consumer in just 90 days
After two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when…
Virtual, equitable, and precise: The dean of Stanford’s medical school talks about what healthcare could be
Lloyd Minor discusses how genomics, data science, and technology—and a better understanding of behavioral and…
Make it better, not just safer: The opportunity to reinvent travel
Do you remember your first flight? The first time you fell in love with a…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
AI for SEO: What You Need to Know
Do you rely on SEO to attract and convert relevant traffic to your content and…
Why Omni-channel Personalization Is the Future of Marketing
All customers want a unique, personalized experience, irrespective of how they interact with a brand…
Why Social Enterprises Must Use Data to Drive Outcomes
Unlike the corporate world, social enterprises traditionally have not been outcome driven. In part…
The future of advertising is rooted in the behavioral sciences
Dissecting an interview with Rory Sutherland, Ogilvy UK’s Vice Chairman and founder of its behavioral…
Building a marketing organization that drives growth today
Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.…