Why making ‘iconic moves’ sustains brands
It’s hard to build a lasting brand, harder still to make the transformative decisions that…
Browsing: McDonalds
Brands To Watch In 2020
Although “20/20” usually suggests perfect vision, a lot about the year 2020 is still unclear. Certainly…
Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
As the CMO title morphs, agency strategists rise
Data is the fuel in the tank, says Sérgio Brodsky, but is it strategists who…
How McDonald’s does mix market modelling – the secret marketing sauce
Upping its order on digital, cooking up market mix modelling and serving up KPIs for…
The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…
HOW TO GET PR AND MARKETING ON THE SAME PAGE
Break down the silos, organize for success and prepare to lose control The concept of…
The Power of Consistency in Branding
Successful Brands Are … Successful brands are many things. To appeal to customers, organizations must…
Location data is improving OOH ads in starkly different ways
Unless you point out the occasional, super-leafy tree canopying all things around it, there are…
What McDonald’s Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will…