What McDonald’s Latest Acquisition Means for Marketers
Personalization has long been viewed as the purview of digitally native companies. Now McDonald’s will…
Browsing: McDonalds
A redefinition of customer-centricity
To be successful in future, brands will need to ditch long-held and generic demographic segmentation…
Ad Standards cases of 2019 so far – accusations and brands cross the line
A new year brings a new stream of advertising complaints for the Ad Standards Community…
Unleash Your Secret Weapon: Video Storytelling. Why Is It the Future of Marketing?
Why do we feel strong emotional connections to video storytelling? Because stories entice us to…
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald’s campaign showed drivers in-car ads that mirrored billboards. Waze has figured out something that…
Why Mobile Apps are Key for the Customer Experience
With 80 percent of Americans owning smartphones, QSRs must prioritize mobile marketing. The once-anonymous customer…
Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
MAY A.I. HELP YOU?
INTELLIGENT CHATBOTS COULD AUTOMATE AWAY NEARLY ALL OF OUR COMMERCIAL INTERACTIONS — FOR BETTER OR…
Dunkin’, WW and IHOB: When Do Name Changes Pay Off?
What’s in a name? A lot if you’re an established brand like Dunkin’ Donuts, which…
Purpose adds value to brands
Study: Brands with a purpose grow 2x faster than others Dive Brief: Brands with a…