Stop Drowning in Metrics and Optimize KPIs That Move the Needle
There are countless ways for a baseball team to win a game. Maybe it ends…
Browsing: Marketing Strategy
4 digital marketing challenges faced by franchises (and how to overcome them)
One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning…
A Tale of Two Sodas—In Coke and Pepsi’s Pizza Fight, Brand Storytelling Wins the Day
Remember CliffsNotes? They’re the stripped-down study-guide version of novels and other content. I was a…
Advertising: What’s in Store for 2018?
Forrester Predicts Painful “Ad Correction” for 2018—Here’s What They’re Missing Earlier this month, when Forrester…
Listen up: The state of podcasting in marketing
Some marketers are comparing it to the Golden Age of radio. In August, the Interactive…
From Cookie Monster to Law & Order, 11 Brands Jumping Into Twitter’s New 280-Character Craze
The trend is not necessarily a good thing Twitter’s latest feature, allowing tweets to be 280-characters long…
10 Ways to Use Chatbots for Marketing and Sales
Chatbots have become increasingly popular as messaging applications have become the way brands reach consumers.…
Executive Spotlight Q&A: Stuart Feigley, president of Feigley Communications
Stuart Feigley Position: President, Feigley Communications Age: 52 Hometown: Baton Rouge, Louisiana Education: Majoring in journalism, graduated from LSU…
What is the value of a ‘Like?’
Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into…
Patanjali doesn’t fear multinational rivals
Patanjali Ayurved, India’s fastest growing FMCG brand, is not worried by its multinational competition, a…