Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have…
Browsing: Marketing Strategy
10 reasons you need a digital marketing strategy in 2020
The importance of creating and using a digital marketing plan to support digital transformation and…
Developing the right brand voice and brand tone
Tone of voice is the way that you communicate your message — it dictates the…
How to Use LinkedIn Stories to Promote Your Business [Infographic]
Have you tried LinkedIn Stories yet? After testing the option in some regions earlier in…
3 STEPS TO IMPROVING YOUR MARKETING INTELLIGENCE STRATEGY
As businesses work to reopen and adjust to the “new normal”—navigating changes across customer preferences…
Managing Your Marketing Strategy During a Crisis
As we enter Q2, marketing leaders are piecing together how they will adjust their marketing…
Business and the changing idea of marketing as a concept!
If you are one of those organizations and marketer who embraces convention, no one will…
Featuring employees in brand marketing is resonating with consumers
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…
An Advertising Agency Survival Guide
My Advertising Agency Survival Guide. 2020 Version. Tough question. Will your advertising agency survive? Here…
Why Companies Turn To Digital Marketing To Survive COVID-19
In the coming months, businesses are going to become more reliant than ever on their digital…