How Your B-to-B Marketing Strategy Can Pack an Emotional Punch
Everyone knows they have to understand their customer—the challenge is figuring out how to best…
Browsing: Marketing Strategy
Tips for a Good Night’s Sleep for B2B CMOs
Like many other marketing and business leaders, I have had my fair share of sleepless…
Why a media operating model is one of the smartest investments for growth
Operating models may sound arcane but they are increasingly critical to making sure marketers have…
Gamification strategy and DTC brand marketing
Nike’s Apps Played a Crucial Role in Driving Engagement & Digital Revenue Nike’s mobile apps have helped to fuel sales growth during the pandemic as part…
GET TO KNOW… Francesco Federico
Francesco Federico (Chief Marketing Officer, UK & Ireland at JLL) Francesco is a digital native…
Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have…
10 reasons you need a digital marketing strategy in 2020
The importance of creating and using a digital marketing plan to support digital transformation and…
Developing the right brand voice and brand tone
Tone of voice is the way that you communicate your message — it dictates the…
How to Use LinkedIn Stories to Promote Your Business [Infographic]
Have you tried LinkedIn Stories yet? After testing the option in some regions earlier in…
3 STEPS TO IMPROVING YOUR MARKETING INTELLIGENCE STRATEGY
As businesses work to reopen and adjust to the “new normal”—navigating changes across customer preferences…