How AI Changes Our Sense of Self
Instead of focusing on how people feel about technology, marketing research should examine how technology…
Browsing: Marketing Research
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
Brands reduce in-house digital investment, turn to agencies
Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities Despite a growing disconnect between…