Is this the Siri of toilets? A pristine voice-operated public restroom opens in Tokyo
All you have to do is greet it, and a chime will invite you to…
Browsing: Marketers
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…
The most significant business advice I’ve received
I received the most significant business advice of my life more than 30 years ago…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
Five Useful LinkedIn Hashtags for Marketers [Infographic]
Using hashtags can be an effective way to boost the reach of your LinkedIn posts.…
The feminine brand name advantage
Brands with linguistically feminine names are more likely to convey warmth which, in turn, can…
The Neuroscientist, The Storyteller, and The Power of Brand Imagery
What makes art art? Why is art so important to humanity? These are big questions…
From niche to mainstream: Why alternative meat needs a new name and a better story
Alternative protein brands need to find new ways of appealing to potential customers. It’s fair…
How Discord aids brands’ quest to engage fans around ’emergent culture’
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established…
Talking About Purpose Won’t Transform a Brand; These 5 Skills Will
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills…