Digital Appetite and Smaller Brands Fuel Ad Growth in New Forecast
Magna Group says ad spending is expected to increase 7.2% in 2018, surpassing earlier forecast…
Browsing: Magna
New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers
It’s ‘an especially formidable foe’ to ad skipping Content targeting company Zefr released the results…
Major Brands Get Hip To Haptics
A recent video ad for Arby’s showed pro golfer Andrew “Beef” Johnson on the green…