ROI vs Awareness: Influencer Marketing’s Billion Dollar Question
Influencer Marketing trends have swept the global marketing and advertising budgets. A majority of experienced…
Browsing: Lululemon
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…
Experiential retail will get a digital facelift in the post-coronavirus world
This story is part of Modern Retail’s week-long editorial series looking at how brands and…
From Apocalypse to Supernova: How the Pandemic Is Changing U.S. Retail
If the last several years have been an apocalypse for American retail, the last few months…
Rhone’s Nate Checketts: DTC is a misnomer
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Working at the NFL gave Rhone CEO Nate Checketts a pretty good lay…
Did a slave make your sneaker brand? Probably, yes!
Prada, Hermes, and Louis Vuitton fared poorly on a new report about forced labor. Meanwhile…
Gap Inc. unveils its first new brand in more than a decade
Gap Inc. introduces Hill City, a performance menswear brand. Will it help buoy the company’s…
Lululemon’s first men’s campaign challenges traditional perceptions of masculinity
Lululemon’s first ever men’s campaign aims to challenge traditional perceptions of masculinity. Canadian activewear brand…
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around…
Nine retail brands rocking Instagram
From Lowe’s to Chanel to Dollar Shave Club, here are nine retail brands we commend…