Customer Centricity in the Digital Age
AI is helping retailers customize their offerings, create personalized experiences, and make shopping more convenient.…
Browsing: Loyalty
Experiential Marketing: What It Is and How to Implement a Successful Campaign [Infographic]
Are you looking for new ways to market your business? Have you considered how experiential…
Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.
Banksy and others demonstrate how to take advantage of this strategic tactic. Every brand hopes to build…
Every Little Helps: How to use data to create an emotional connection
Tesco has been one of the UK’s biggest retailers for nearly forty years. One of…
The New Era of Marketing Strategy
Marketing has been a story of eras: from mass marketing to the direct marketing era…
How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
As marketers in the Age of Digital, we are moving at the speed of digital…
How are big brands brushing up on customer understanding this year?
Brain trust: how are you developing a deeper understanding of customers this year? Brand leaders…
How Millennials are Marketing to Gen Z
Traditional marketing is useless. Although millennials are continually classified as being between the ages of…
How the leader in the cockpit builds a brand
As any business road warrior will tell you, air travel these days is far from a…
3 ways brands can beat Amazon at the loyalty game
Amazon recently joined Apple in “the trillionaire club” when its valuation reached that coveted number.…