Who Is Shaping the Future of Autos – Tech Firms or Automakers?
Technology firms are the drivers of disruption across industries, but things will play out differently…
Browsing: Kia
SCOTT TILTON
Interview with Scott Tilton SCOTT TILTON CEO Hookit CMO Council: To what degree has the…
Kia Unveils New Logo, Global Brand Slogan
Kia Motors Corp. lit up the sky in Korea at 5 a.m ET with a…
Kia Offers Movie-Like Film ‘Starring’ Vehicle Features
With many theaters closed nationwide this summer due to the pandemic, Kia Motors America is…
A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
David&Goliath, Kia tap kids as brand ambassadors
A couple of cute kids are helping to sell cars they can’t even drive in…
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
As augmented reality goes from ‘wow’ to ROI, this sneaker event represents one of the…
Non premium brands have more wheelpower
Initial vehicle defects can push consumers to competing brands: report Non-premium brand automobiles have higher-quality…
How AI Is Making Its Way Into Marketing
Artificial intelligence is firmly in the spotlight this year as global tech firms continue to…