How luxury brands can boost perceived differentiation
Luxury brands that use less abstract and more concrete forms of print advertising may see…
Browsing: Journal of Advertising Research
Next-generation brand communications
Andy Wardlaw, MMR’s Chief Ideas Officer, makes a serious offer to WARC readers to address…
How synesthetic marketing can boost brands
Marketers of products like chocolate, beer, honey and even marijuana could benefit from adopting a…
How six-second TV ads capture attention
Many of the dynamics influencing six-second television ad performance vary compared with longer commercials, according…