How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
Browsing: Jeff Bezos
It’s more than a long tale!
WHY IT’S HARD TO ESCAPE AMAZON’S LONG REACH IN 1994, SOON after Jeff Bezos incorporated what would become Amazon,…
THE TRUTH ABOUT FACEBOOK’S FAKE QUEST TO CONNECT THE WORLD
FOR ITS FEARSOME size and confident leadership, Facebook seems strangely precarious. Maybe it’s my feeling that…
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Through watching the stumbles of national brands, smaller businesses can learn what to do –…
Hallmarks of the 2018 top growing brands
It’s certainly no coincidence that the Top Growing Brands this year are the ones that…
Meet the Literary Design Studio Bringing Classic Literature to New Technology
If we want people to read more books, we have to bring more books to…
Local brands versus Amazon: how the very best deliver quality customer service
How will the arrival of the world’s most customer-centric business impact the way local brands…
![[Source Images: Amazon (photo), StudioM1/iStock (pattern)]](https://www.brandknewmag.com/wp-content/uploads/2018/02/digital-221-351x185.jpg "The Startup Amazon And Google Hired To Fix Voice’s Fatal Flaw")
The Startup Amazon And Google Hired To Fix Voice’s Fatal Flaw
Amazon is investing in a startup with an astoundingly simple premise: testing voice apps on…
Agencies Are Scrambling to Meet Client Demands for Amazon-Specific Solutions
Some are even launching dedicated practices Amazon is no sleeping giant. As the Bezos behemoth…
The Simple Idea That Drives Creativity At Amazon, Airbnb, And Dell
Think small. When I first joined Frog design, a global innovation firm, my role was…