Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
Browsing: Jeff Bezos
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
AMAZON’S REVOLUTIONARY RETAIL STRATEGY? RECYCLING OLD IDEAS
I SOMETIMES THINK that if you could look in the safe behind Jeff Bezos’ desk, instead…
Is Amazon Getting Too Big?
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust,…
Late Bloomers: Why Good Things Come to Those Who Wait
The recent college admissions scandal showed the extent to which parents and students are obsessed…
Can Amazon Reinvent the Traditional Supermarket?
Amazon’s plans to launch physical grocery stores this year is just the latest affirmation that,…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
It’s more than a long tale!
WHY IT’S HARD TO ESCAPE AMAZON’S LONG REACH IN 1994, SOON after Jeff Bezos incorporated what would become Amazon,…
THE TRUTH ABOUT FACEBOOK’S FAKE QUEST TO CONNECT THE WORLD
FOR ITS FEARSOME size and confident leadership, Facebook seems strangely precarious. Maybe it’s my feeling that…
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Through watching the stumbles of national brands, smaller businesses can learn what to do –…