Forget the Myths: How Entrepreneurs Can Succeed in Real Life
Mark Zuckerberg, Bill Gates and Jeff Bezos are wildly successful entrepreneurs, but they shouldn’t serve…
Browsing: Jeff Bezos
AN ASTONISHING VISUALIZATION OF JEFF BEZOS’ WEALTH, AND THE MUST-READ REPORT ON THE STATE OF AGENCIES
Plus: good news for Shopify, and a political attack ad goes viral with a little…
Is Domino’s Delivery Insurance Bad Advertising?
A quick note before I get to Domino’s and their Delivery Insurance advertising… We’ve all…
Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
AMAZON’S REVOLUTIONARY RETAIL STRATEGY? RECYCLING OLD IDEAS
I SOMETIMES THINK that if you could look in the safe behind Jeff Bezos’ desk, instead…
Is Amazon Getting Too Big?
In an era when legacy retailers such as Sears and Macy’s are scaling back or going bust,…
Late Bloomers: Why Good Things Come to Those Who Wait
The recent college admissions scandal showed the extent to which parents and students are obsessed…
Can Amazon Reinvent the Traditional Supermarket?
Amazon’s plans to launch physical grocery stores this year is just the latest affirmation that,…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…