Can PowerPoint Be Too Persuasive?
A common refrain among business people is, “PowerPoint sucks.” They don’t mean the slide presentation…
Browsing: Jeff Bezos
Which Companies Are Winning in China?
When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon…
6 Qualities Great Innovators Share That Keep Them Inspired Over The Long Term
Forward-thinking individuals have a number of things in common. For one, they innovate—usually not once,…
Dezeen’s top 10 design and technology trends of 2020
At the end of one of the most disruptive years in recent history, Dezeen takes…
Forget the Myths: How Entrepreneurs Can Succeed in Real Life
Mark Zuckerberg, Bill Gates and Jeff Bezos are wildly successful entrepreneurs, but they shouldn’t serve…
AN ASTONISHING VISUALIZATION OF JEFF BEZOS’ WEALTH, AND THE MUST-READ REPORT ON THE STATE OF AGENCIES
Plus: good news for Shopify, and a political attack ad goes viral with a little…
Is Domino’s Delivery Insurance Bad Advertising?
A quick note before I get to Domino’s and their Delivery Insurance advertising… We’ve all…
Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
How to Know When Rebranding Is Right
When a company is formed—and throughout its entire lifecycle—its brand is pivotal to success. Sometimes,…
AMAZON’S REVOLUTIONARY RETAIL STRATEGY? RECYCLING OLD IDEAS
I SOMETIMES THINK that if you could look in the safe behind Jeff Bezos’ desk, instead…