After the Rise of ‘Femvertising,’ Is ‘Oldvertising’ the Next Big Thing?
Brands Around the World Are Changing the Way They Portray Seniors Reebok’s new brand ambassador…
Browsing: ISD Global
How Pepsi Got It So Wrong: Unpacking One of the Most Reviled Ads in Recent Memory
Experts weigh in on the soda-maker’s tone-deaf debacle Since the moment Pepsi released its new two-and-a-half minute…
Personalized Ads? Consumers Tell Marketers to Up Their Game
Consumers don’t mind the idea of personalization Consumers say they like personalized ads—just not the…
Women empowerment to the fore in advertising
REI Takes On Femvertising With ‘Force Of Nature’ REI, following up on the smash hit…
How Do Users Like Snapchat Ads?
Not much, but sponsored filters do better than standard ads Snapchat users see advertising on…
Micro-Influencers Are More Effective With Marketing Campaigns Than Highly Popular Accounts
HelloSociety says engagement rates are 60% higher An influencer with a smaller but more loyal following…
Amazon quietly launches its own social media influencer program into beta
Social media influencers – like Instagram stars or YouTube celebs – often promote products they…
Bypassing creative: How agencies are turning influencer posts into programmatic ads
Agency January Digital wants you to see influencer posts more than once. When it promoted…
Marc Andreessen: “Take the Ego out of Ideas”
The venture capitalist explores how to shape an innovative mindset. When Marc Andreessen wants to…
When Masters Share Their Tradecraft Secrets
Taking a lesson from his childhood, the cofounder of an online school wants to democratize…