I’m with the brand: how artists and advertisers can work in harmony
Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost…
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9 YouTube Marketing Predictions for 2017 From the Pros
Are you wondering how marketing on YouTube will change in 2017? As the importance of…
The 20 Most ‘Simple’ Brands
Consumers in the United States say Google and Netflix are the most “simple” brands, according…
Eight Steps for Running a Successful Addressable TV Campaign
Addressable TV flips the traditional TV advertising buying process on its head: Instead of selecting…
The Five Most Important Digital Marketing Skills for 2017
As marketing technologies, channels, and platforms evolve, the skill sets of digital marketing professionals must…
How Mazda’s marketing evolved from company-centric to experience-driven
The brand’s VP of Marketing is bullish on digital’s ability to help it tell engaging…
The Artificially Intelligent, Body-Hacking Branding Of 2022
Branding experts share 10 trends that could shape the next five years. 2017 will be…
Building mobile audience segments via precise location data
Many mobile advertisers believe GPS location data can serve as the cookie for tracking real-time…
5 Cost-Effective Marketing Hacks to Help Reach (and Keep) Your Customers
Looking for cost-effective ways to boost awareness? Simple marketing hacks that are based on real…
Amazon launches an Alexa hub to help marketers create voice skills
New resource targets brands and agencies that want a presence in the Alexa ecosystem. Amazon…