Marketers must capitalize on the new wave of email innovation
Discover which companies are pushing the virtual envelope in the email marketing space. The latest…
Browsing: ISD Global
The Magnetic Appeal of Excellence: Through the Lens!
Excellence can be a habit. And that is exactly what the Excelens Awards conceptualised and…
‘Companies get addicted to the notion of subscriptions’: Dollar Shave Club CEO Michael Dubin
This article appears in the latest issue of Digiday magazine, a quarterly publication that is…
Why You Should Be Wary of Marketing Agencies That Tell You They Have The Answer
Every marketing company claims to have “the answer.” But, solutions to marketing problems aren’t simple…
How advertising champions diversity and inclusion
Marketers ramping up call for diversity and inclusion While you would expect more campaigns around…
Innovative CMOs deliver superior business value
A pioneering minority of chief marketing officers is driving transformational change at their organisations by…
Moving past the click: four alternatives to CTR
CTR is a relic from the early days of digital advertising, says Tim Elkington, Chief…
The Five Principles Of Trust Building
It used to be that the biggest brand in the category was the target for…
FINDING LENA, THE PATRON SAINT OF JPEGS
EVERY MORNING, LENA Forsen wakes up beneath a brass-trimmed wooden mantel clock dedicated to “The First…
You Have a Product, Now You Need a Strategy
Without a clear strategy, companies often get sidetracked. Startups pushing to enter the market at…