Social ad strategies from the top brands on Facebook and Twitter
This article originally appeared as a guest post on the Comperemedia Bolder Thinking Blog. Social media…
Browsing: ISD Global
The Perma-Viral World of the At-Home Nose Job
Nonsurgical cosmetic methods, like nose and face shapers, are all over social media as users…
5 Smart Cities Lessons from CES 2020
The rapid growth of smart cities brings with it new concerns and corresponding solutions. Leaders…
What advertising can teach you about communication
What you can learn from the most persuasive adverts Whether we are presenting a business…
Infographic: How customers want to engage via messaging
Facebook Publishes New Data on The Growth of Messaging as a Business Tool With messaging…
Veteran CMO Jeanniey Mullen on the Four CMO Types and Why She’s a Hybrid
The first-ever CMO of a young company has to do something slightly different from one…
How to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can…
Bacardi moves beyond voice to sound-based ads
Bacardi, the drinks giant probably best known for its eponymous white rum brand, has been…
Why brands need to escape the inside-out perspective
Market research is often more focused on what matters to the business than what matters…
‘Misbehaving’: When Psychology Meets Economics
In the new book Misbehaving: The Making of Behavioral Economics, Richard Thaler, coauthor of Nudge and a behavioral…