What Happened to General Magic?
Inside the company that invented the iPhone — two decades too early. Chances are that…
Browsing: iPhone
Is your product too different? How to assure customers that it’s the right fit
Startups often offer something unique, different and better for customers. The challenge is to convince…
5 Ways Marketers Can Gain an Edge With Machine Learning
Interpret and act on large amounts of information in a scalable way. It’s hard to…
Apple’s new TV ad shows they hope you care as much about privacy on iPhones as they do
Data privacy is an important topic, but will it help sell iPhones? Apple obviously believes…
What Matters When It Comes To Advertising: Connections Outpace Budget
Do you need to spend more on an advertisement for it to be effective? At…
THE ‘FUTURE BOOK’ IS HERE, BUT IT’S NOT WHAT WE EXPECTED
THE FUTURE BOOK was meant to be interactive, moving, alive. Its pages were supposed to be…
HOW TO USE SIRI TO AUTOMATE EVERY STEP OF YOUR DAILY GRIND
FOR THE PRODUCTIVITY-OBSESSED, a more joyful and efficient life starts with good habits. Our sensible routines…
MAY A.I. HELP YOU?
INTELLIGENT CHATBOTS COULD AUTOMATE AWAY NEARLY ALL OF OUR COMMERCIAL INTERACTIONS — FOR BETTER OR…
APPLE IS DITCHING THE MASS MARKET AND FOCUSING ON RICH PEOPLE
BIG COMPANIES ATTRACT big attention, and none quite as much as Apple. Its quarterly reports have become…
How Apple used Twitter to promote its new products
Apple doesn’t tweet, but it blanketed Twitter with ads for its iPhone XS launch Dozens…