The Internet Is Going Wild for a 1970s Lego Instruction Pamphlet. It’s a Fantastic Lesson in Marketing (and Parenting)
Why are so many people talking about a 50-year-old instruction manual for building a dollhouse?…
Browsing: Internet
Streaming TV’s identity crisis is getting exhausting
From price hikes to catalog cutbacks to branding swaps, the companies responsible for TV in…
Speed Kills: Why Meme Marketing Rules the Internet
I spend a lot of time thinking about how marketing has changed over my lifetime…
Creativity is Futureproof
Did you know? The future apparently is already here, albeit a tad unevenly distributed Perhaps…
A Letter to the Industry: Why Advertising Matters
And how to save it with creative technology Dear advertising industry—clients, potential clients, partners, collaborators,…
The questions Spotify, Bumble, and Medium execs are asking themselves—and why you should follow their lead
These eight ‘Masters of Scale’ built multibillion-dollar companies by asking simple, but important, questions. Is…
After keyword blocking, what’s next for brand safety and the ‘asshole of the internet’?
In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences…
We Need a Better Algorithm
In the late Nineties, Yahoo was the Internet. Technically it was a human-compiled directory of…
25 years ago, ‘Waterworld’ forever changed how we think about hits and flops
The calculus on what makes a movie a success or a bomb continues to evolve,…
Why Don’t We Just Ban Targeted Advertising?
From protecting privacy to saving the free press, it may be the single best way…