Brand Friction: The key to unlocking the complexities of customer experience
The concept of “positive brand friction” and how it can be used to improve customer…
Browsing: Institute of Practitioners in Advertising
Half of online adspend never reaches publishers, new study finds
A major study has revealed the alarming extent of the labyrinth-like supply chain involved in…
Senior business leaders lack confidence in building brands
Despite the evidence that brand building helps create value over the long term, new research…