How your brand can sound distinctive in a noisy world
Sound assets can capture consumer attention, boost distinctiveness and build mental availability, explains Roscoe Williamson…
Browsing: Innovation
COVID-induced ‘always on’ culture puts pressure on marketing teams
Clients and agencies alike are feeling the strain from ‘full-on and exhausting’ working practices adopted…
Join the B Hive: Why agencies are seeking B Corp certification
Aside from being purposeful, it’s good for business. It’s no secret that modern consumers and…
Digital creators and the fallback of the social media outage
In October 2021, Facebook and its two other social platforms WhatsApp and Instagram experienced an…
BRANDS THAT MATTER
Fast Company’s first-ever Brands That Matter list—featuring Patagonia Provisions, McDonald’s, Ikea, Yeti, and more—honors companies…
Can Tesla still be cool if it’s a rental car? Apparently, yes
Tesla and Elon Musk have become so iconic, they can withstand Hertz buying 100,000 Teslas…
How ideals, passion and purpose can transform your small business.
You’ve probably heard this one before, but it’s worth repeating: The purpose of your company…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
How Inclusive Is Your Brand?
Cult Brands Are inclusive and actively make customers feel welcomed In Alexander the Great’s conquest…
From globalization to hyper-local, how can brands and creative teams adapt?
With the ever-evolving ecosystem of communication channels and a shift to a more experience-driven way…