Dieter Rams’s 10 Principles of Design, illustrated by his ingenious products
Gary Hustwit and Trollbäck+Company created this beautiful rendition of the designer’s timeless rules for good…
Browsing: Ikea
Ikea’s next big play for smart homes is here
A partnership between Ikea and Sonos, launching in August, is a glimpse at the Swedish…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
The Lessons We Can All Learn From Sears’s Branding Blunders
Somehow, the tagline “Life. Well spent” just didn’t cut it. Here’s why. For Sears, the…
Brands need an augmented reality check – preparing for the tipping point
The augmented reality we see today is merely the tip of a forthcoming iceberg, according…
Choking on choice? Psychologists show why retailers should clear the shelves
Many retailers pride themselves on expansive ranges, but could an overwhelming availability of choices be…
How Ikea quietly tweaks its design around the world
The Swedish furniture company just opened its first store in India–and just like Ikea does…
7 surprisingly brilliant details from Target’s new design brand
You’ll wish every product had these loving little touches. Target’s new Made By Design line offers simplicity…
Ikea sees ‘massive opportunities’ with artificial intelligence and virtual reality
Jesper Brodin, CEO of Ikea, told CNBC on Friday: “(What) we haven’t been able to…