Forget ROAS, It’s All About ROMI Now
Your ad spend is only a fraction of your investment. To figure out the true…
Browsing: Idea
How to Create a Brand Name That Works
Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according…
Fearless marketing: A closer look at the iconic statue and what’s next
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going…
Getting To The Best Idea (with Niki Papadopoulos)
Podcast: Play in new window | Download Every idea – even a great one – needs an editor.…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
How to Design a Successful Crowdsourcing Contest
Providing regular updates to competitors during innovation contests yields better solutions faster. In 2009, the…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
It’s a time to Re-Imagine!
Time to Re Imagine Business! And the time is now. As they say, ” The future is…
DON’T BLAME SOCIAL MEDIA FOR CELEBRITY POLITICIANS. BLAME EVERYONE.
WITHIN HOURS OF Oprah Winfrey’s Golden Globes speech last week, the internet had somehow transformed the…
The Worst Product Launch Of All Time
No, it didn’t involve Steve Ballmer and Bill Gates dancing onstage. It happened 170 years…