How to Create Engaging Social Media Campaigns That Get Attention
Getting people’s attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms,…
Browsing: Idea
Four Steps Marketers Can Take to Navigate the Pandemic
Step one: Press pause. Step two: Rethink everything. It’s hard to imagine a more challenging…
Forget ROAS, It’s All About ROMI Now
Your ad spend is only a fraction of your investment. To figure out the true…
How to Create a Brand Name That Works
Tide. Peloton. I Can’t Believe It’s Not Butter. The best names share four traits, according…
Fearless marketing: A closer look at the iconic statue and what’s next
“Fearless Girl” became an icon overnight — expressing volumes without saying a single word, going…
Getting To The Best Idea (with Niki Papadopoulos)
Podcast: Play in new window | Download Every idea – even a great one – needs an editor.…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
How to Design a Successful Crowdsourcing Contest
Providing regular updates to competitors during innovation contests yields better solutions faster. In 2009, the…
Are Influencers Overrated?
A new study questions the effectiveness of targeting “hubs” at the center of social networks.…
It’s a time to Re-Imagine!
Time to Re Imagine Business! And the time is now. As they say, ” The future is…