How Smart Is Your Marketing Machine?
If you haven’t seen the writing on the wall, here’s the gist: AI will have…
Browsing: IBM Watson
After keyword blocking, what’s next for brand safety and the ‘asshole of the internet’?
In 2020, many of us were inundated with well-intentioned social good marketing campaigns. But audiences…
Customer Centricity in the Digital Age
AI is helping retailers customize their offerings, create personalized experiences, and make shopping more convenient.…
The Real Threat to Business Schools from Artificial Intelligence
Artificial intelligence (AI) will change the way we learn and work in the near future. Nearly…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
How Data Analytics Can Drive Innovation
Data presents an invaluable opportunity for firms to innovate, but only if they know what…
AI Is Learning How To Make You Cry At The Movies
New research can predict how plots, images, and music affect your emotions while watching a…
In-Car Advertising: GM, IBM Pair Watson and OnStar to Deliver Brand Messages
Watson’s next marketing move? He wants to ride shotgun. General Motors and IBM today announced…
7 Concepts That Tease The Wacky Future Of Screens
Architecture that morphs, clothing made of woven LEDs, and interfaces hidden in everyday products For…
Timeline gold: How 5 brands are using social data creatively
In the age of ad blocking, brands are racing to create content that will get…