Six experts reveal the post-COVID truth about the advertising business
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5,…
Browsing: HBO
How Swag.com Turned A Great Domain Name Into $6 Million In Sales In Four Years
Young, hip, digitally native brands love swag – t-shirts, jackets, notebooks, and promotional products with…
Experience strategists are the new brand guardians
The job of brand strategy expands from telling the brand story to building the brand…
Everything brands need to know about launching on TikTok
With over a billion downloads, 500 million monthly active users and over 2 billions views…
NETFLIX SEES ITSELF AS THE ANTI-APPLE
Streaming service Netflix is famous for its unique culture. The most well-known example is the company’s no-vacation…
Fyre Festival’s lead designer talks about branding a scam
“From the start, the brief wasn’t really a brief. It was just: This is our…
5 of the Craziest Brand Activations at SXSW
From HBO’s ‘Bleed for the Throne’ part-renaissance-fair part-blood-donation-event to Comedy Central’s art gallery of framed…
How Man Made Music Uses Sound to Brand Everything from the Super Bowl to Electric Cars
We don’t necessarily realize it, but every moment of our lives is scored with music…
The problem with invisible branding
Average consumers typically have no idea they’re interacting with–or being manipulated by–an algorithm. That’s a…
Walmart’s Vudu is using original shows, shopper data to stand out in a crowded ad-supported video market
If Amazon is trying to make a run at Facebook’s and Google’s digital ad duopoly,…