AN ASTONISHING VISUALIZATION OF JEFF BEZOS’ WEALTH, AND THE MUST-READ REPORT ON THE STATE OF AGENCIES
Plus: good news for Shopify, and a political attack ad goes viral with a little…
Browsing: Harvard Business Review
When Building Your Brand, First Find Your Purpose
A conversation with the CMO of online bank Ally about staying committed to your company’s…
AI for SEO: What You Need to Know
Do you rely on SEO to attract and convert relevant traffic to your content and…
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
Three themes for brand purpose
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
How do you make customers feel?
How you make customers feel often influences them far more than you might realize. People…
The Truth About Open Offices
It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces…
What the C-suite thinks about CMOs
The most senior client-side marketing position, the chief marketing officer, is reportedly under threat, under-regarded…
R&D Spending Has Dramatically Surpassed Advertising Spending
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…