When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
Browsing: Harvard Business Review
Three themes for brand purpose
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
How do you make customers feel?
How you make customers feel often influences them far more than you might realize. People…
The Truth About Open Offices
It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces…
What the C-suite thinks about CMOs
The most senior client-side marketing position, the chief marketing officer, is reportedly under threat, under-regarded…
R&D Spending Has Dramatically Surpassed Advertising Spending
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
5 Reasons to Stop Posting Hype on Social Media
Customers are wising up to the over-exaggerated lifestyles they see online. I’m sure you’ve seen…
Trustworthy traits – marketing professor explores consumer uncertainty, leadership and relationships
Jac Phillips speaks with marketing academic Kent Grayson about the culture and traits required for…