“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
Browsing: Harvard Business Review
5 Reasons to Stop Posting Hype on Social Media
Customers are wising up to the over-exaggerated lifestyles they see online. I’m sure you’ve seen…
Trustworthy traits – marketing professor explores consumer uncertainty, leadership and relationships
Jac Phillips speaks with marketing academic Kent Grayson about the culture and traits required for…
Brandspeak: Does Emotion Play a Role in B2B Branding?
Recently, as I was going through a brand inventory framework to help a group of…
How Does a Marketing Leader’s Personal Branding and Thought Leadership Grow Their Company?
Your marketing leadership’s personal branding and thought leadership are a cornerstone of your company’s growth…
Advertising: What’s in Store for 2018?
Forrester Predicts Painful “Ad Correction” for 2018—Here’s What They’re Missing Earlier this month, when Forrester…
Why good design and social conscience should underpin business and marketing strategy
Laura Qureshi and Martin Cox have some tips for nailing good design, and discuss how building…
What is the value of a ‘Like?’
Brands welcome social Likes, but what is their true worth? Columnist Brad O’Brien dives into…
The Problem With Hacking Design
And why design needs more humility. The concept of disruptive innovation first appeared in a…