The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Browsing: Harley Davidson
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
The power of provenance: how trading on their country of origin can help brands grow overseas
An international presence allows brands not only to broaden their footprint into fast-growing markets, but…
Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
Stories Are Taking Over The Customer Journey
The primary ingredient behind compelling stories come down to one thing: problems. The protagonist faces…
A CEO’s Crash Course in Brand Loyalty
THE BIG IDEA: Outperforming CEOs love to know about their customers and position their business…
Four Steps to a Compelling Brand Story That Wins Over Customers
You may think your brand story is about your business… but think again. The brand…
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…
5 Ways Historically Male Brands Are Now Reaching Out to Women
Lessons from the NFL, Adidas, Harley Davidson and others It may have been an unexpected…