Put on a show for brands: Peter Field reviews Orlando Wood’s ‘Look Out’
An anticipated follow-up to industry hit, ‘Lemon’, the chief innovation officer of System1 Group’s new…
Browsing: Happiness
How to get off the ‘ hedonic treadmill ‘
Beware the Disease of More More isn’t always better. Let that sink in. More ≠…
Brands can’t tell people how to be happy, but they can create happiness
Consumers are ready for positive entertainment and uplifting escapism. In the aftermath of 9/11, we…
Customer Experience at Netflix: 6 lessons we can all learn from!
Netflix is one of my top favourite companies when it comes to customer experience. I…
7 Reasons Why Spending Money on Experiences Makes Us Happier Than Buying Stuff
That fancy car in your driveway probably doesn’t make you smile as often as remembering…
Emotions that have no speed limit when it comes to virality !
Rage seems to be in Rage when it comes to emotions traveling the farthest and…
25 of Richard Branson’s Favorite Quotes
From Mother Teresa to Michael Jordan to Disney, check out these quotes that have inspired…
10 Things You Need to Learn From Apple’s Marketing
You’ve never seen Apple engage in a price war, have you? Find out why. Steve…
The science of viral content: Why certain emotions ignite social engagement
Columnist Kerry Jones digs into new research on the role of arousal and dominance in…
How emotions can lead to successful video advertising
Video marketing has been on the rise for several years now and it is only…