Three themes for brand purpose
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
Browsing: Gillette
Amazon, Hyundai and Gillette top YouTube’s annual ad rankings
YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai…
A peek into the Best Global Brands
Amazon Surges and Facebook Falls Again in Report on Brand Value Facebook Inc. slid again in a…
5 Key Tips for Creating Viral Videos
Viral videos: they’re the goal for many content creators. When creating viral videos you have…
Close the gap of meaning: Gillette deconstructed
Global brands should be aware of the mental disconnects that can occur between the meaning…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
Gillette isn’t the new Nike!
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
Gillette Ad Is a Hit with Consumers
Men-must-do-better message resonates, says Ace Metrix. Don’t believe everything you read on social media. Gillette’s new creative, “The…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…