5 Key Tips for Creating Viral Videos
Viral videos: they’re the goal for many content creators. When creating viral videos you have…
Browsing: Gillette
Close the gap of meaning: Gillette deconstructed
Global brands should be aware of the mental disconnects that can occur between the meaning…
Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands
Earlier this month, Sears ended a nine-decade presence in Lincoln, Nebraska, when it closed its store at…
Brand purpose is the future for the majority of marketing leaders
P&G’s Gillette will not be the last brand to promote its values, as a new…
Gillette isn’t the new Nike!
Why Nike’s Woke Ad Campaign Works and Gillette’s Doesn’t Gillette’s new bullying-and-#MeToo–focused publicity campaign, launched yesterday…
Gillette Ad Is a Hit with Consumers
Men-must-do-better message resonates, says Ace Metrix. Don’t believe everything you read on social media. Gillette’s new creative, “The…
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
Cracking the Code on Brand Growth
The battle for business growth does not take place on the internet or on store…
How Gillette designed a razor for men who can’t shave themselves
Treo, a masterpiece of inclusive design, is a finalist in the 2018 Innovation by Design…
How Emotional Marketing Can Drive Business Growth
An image of an elegant Vermicular-brand Japanese rice cooker flashed on the screen at the…