Privacy, marketer risk, and the reform of adtech
The current state of adtech is putting brands at risk by placing ads next to…
Browsing: GDPR
Who Is Responsible for Biased and Intrusive Algorithms?
Algorithms have become part of our everyday lives. Whether one considers jobs, loans, health care,…
Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
The interior design of the future will seem like magic
What if the future smart home were more than gadgets, wires, and flashing lights? What…
Trends in Digital Marketing 2019
With another year gone, head full of New Year’s resolutions, coming back to work you…
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on…
10 Marketing Trends to Watch in 2019
Marketing is being shaped by emerging technologies, methods and patterns. It’s difficult to predict which methods…
CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To
Here’s the hard truth: Most CMOs (including me, admittedly) will never be able to get…
Five Buzzworthy SEO Trends for 2019
The hottest SEO trends for the year ahead… You knew this article was coming. Some…
‘No one wants full transparency’: Candid thoughts of ad buyers
Transparency in media buying is a tense, complicated process that agency executives aren’t sure advertisers really…