Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
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Fashion brands pivot to making face masks as coronavirus spreads
Prada, COS and Louis Vuitton are among the leading fashion brands that are retooling to manufacture surgical face masks in response…
‘Best Countries’ 2020: Which Nations Ranked Highest — and Why?
With an enduring reputation for political neutrality, a peaceful civil life and prime luxury goods,…
WARC Global Advertising Trends – Three themes from 2019
Privacy and brand safety in a programmatic world, a slowdown in social media growth and…