Think Your Brand Has Stood The Test of Time? Think Again. Here’s Why You Need to Rebrand — And 4 Elements You Need to Pull It Off.
Gone are the days of a rebrand equating to a simple refresh of a company’s…
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The Secret to Effective Interpersonal Communication? A Multidirectional, Multichannel Approach
In 1964, Canadian communication theorist Marshall McLuhan coined the phrase “the medium is the message”…
The One Thing Instacart’s Now-Billionaire CEO Changed After 20 Failed Startup Ideas
Instacart is having one heck of a year. The company spent $27 million on efforts to help secure…
Employee Engagement: Making a Difference
Nano Tools for Leaders® — a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management — are…
15 Non-Intrusive Ways Employees Can Help With Branding
People who work daily with the company’s services and products have insights that can’t be…
6 Keys to Successfully Growing Your Instagram Account
Here’s how to get more followers and better engagement. Everyone wants social media growth, but very few…
How Rent-A-Center leverages its online community for brand decision-making
The furniture and electronics firm has an “Inner Circle” of more than 3,000 members to…
8 Ways Bootstrapped Startups Can Generate Positive PR
Public Relations or “PR”, i.e., strategic communication efforts designed to positively influence the ways in…
Turning Your Customers Into Your Best Brand Ambassadors
Learn how you can harness the power of your most devoted customers by empowering them…
Is there a market for your product?
How To Validate Your Startup Idea You have a startup idea. Awesome. Thanks to Silicon…