
Social justice and brands: the good, the bad and the ugly of a narrative oscillating between rightful overcorrection and total madness
According to the theory of mediatisation, which argues political and social discourse are shaped by mass…
According to the theory of mediatisation, which argues political and social discourse are shaped by mass…
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
There is a clear trend of B2C brands that once existed only online opening physical…
Direct-to-consumer brands are making noise in the advertising space, growing from a challenger to a…
The controversial design reflects the evolution of fashion branding. But would it have killed Zara…
The launch of Instagram’s IGTV has brought out the early adopter marketers. Companies like Chipotle,…
Ecommerce brands are using big data to open stores exactly where their customers want them.…
As big brands lock horns to attract new customers with jaw-dropping prices in the sales,…