
‘Emocracy’ and the new politics of branding
With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…
With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…
A couple of months ago, I came across a t-shirt at Target that made me…
Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B…
Ads tend toward product features and functional benefits despite the industry’s preoccupation with emotion. Art…
Why do we feel strong emotional connections to video storytelling? Because stories entice us to…
Influencer marketing is the new darling of the modern digital marketing world, even though its…
It’s the holy grail of social media marketing: How do you get users to share…
Face-to-face communication is going out of fashion as technology advances, so we could be forgiven…
Research says, Yes! Moreover, which platform users prefer indicates how much they will spend. Towards…
New research can predict how plots, images, and music affect your emotions while watching a…