Supreme Clientele: Branding Lessons From Businesses That Use Buzz to Drive Growth.
Banksy and others demonstrate how to take advantage of this strategic tactic. Every brand hopes to build…
Browsing: Elon Musk
The I in We How did WeWork’s Adam Neumann turn office space with “community” into a $47 billion company? Not by sharing.
In early January, employees of the We Company, formerly known as WeWork, gathered in Los Angeles…
You Don’t Have to Be Elon Musk to Make a Difference
Consumers are ever more impatient for brands to embrace the greater good. It finally happened. An…
The Good, the Bad and the Ugly: How to Plan for a Driverless Future
Autonomous vehicles will likely rule the roadways at some point in the future, bringing profound…
The Difference Between Machine Learning, Deep Learning and Science Fiction
With the world of artificial intelligence (AI) developing so rapidly, it’s not surprising that many…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
THE TRUTH ABOUT FACEBOOK’S FAKE QUEST TO CONNECT THE WORLD
FOR ITS FEARSOME size and confident leadership, Facebook seems strangely precarious. Maybe it’s my feeling that…
HOW DO SELF-DRIVING CARS SEE? (AND HOW DO THEY SEE ME)?
Q: How Do Self-Driving Cars See? A: It’s a sunny day, and you’re biking along one…
Telling a good innovation story
Appealing to people’s emotions helps new ideas cut through the clutter. Among corporate innovators, the travails…
Marketing Technology Is Transforming the Way Brands Work With Influencers
Opinion: AI-powered discovery can help identify trustworthy talent Influencer marketing is currently undergoing something of…