Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Browsing: Elon Musk
Should marketers be using NFTs? (And, what are they?)
If there’s an early buzzword for 2022 it should be NFT. Becoming part of the…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
Can Tesla still be cool if it’s a rental car? Apparently, yes
Tesla and Elon Musk have become so iconic, they can withstand Hertz buying 100,000 Teslas…
Who Is Shaping the Future of Autos – Tech Firms or Automakers?
Technology firms are the drivers of disruption across industries, but things will play out differently…
Why Business Model Innovation Matters More Than Ever
The coronavirus pandemic has been a roller coaster for business managers. Some are cresting high,…
Bitcoin’s success shows that brands aren’t made, they’re born
Bitcoin has been in the news again this week, its value having jumped 72% this…
6 Qualities Great Innovators Share That Keep Them Inspired Over The Long Term
Forward-thinking individuals have a number of things in common. For one, they innovate—usually not once,…
Dezeen’s top 10 design and technology trends of 2020
At the end of one of the most disruptive years in recent history, Dezeen takes…
Can Tesla Maintain Its Momentum?
Electric vehicle and storage battery maker Telsa and its cofounder and CEO, Elon Musk, have…