You Don’t Have to Be Elon Musk to Make a Difference
Consumers are ever more impatient for brands to embrace the greater good. It finally happened. An…
Browsing: Elon Musk
The Good, the Bad and the Ugly: How to Plan for a Driverless Future
Autonomous vehicles will likely rule the roadways at some point in the future, bringing profound…
The Difference Between Machine Learning, Deep Learning and Science Fiction
With the world of artificial intelligence (AI) developing so rapidly, it’s not surprising that many…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
THE TRUTH ABOUT FACEBOOK’S FAKE QUEST TO CONNECT THE WORLD
FOR ITS FEARSOME size and confident leadership, Facebook seems strangely precarious. Maybe it’s my feeling that…
HOW DO SELF-DRIVING CARS SEE? (AND HOW DO THEY SEE ME)?
Q: How Do Self-Driving Cars See? A: It’s a sunny day, and you’re biking along one…
Telling a good innovation story
Appealing to people’s emotions helps new ideas cut through the clutter. Among corporate innovators, the travails…
Marketing Technology Is Transforming the Way Brands Work With Influencers
Opinion: AI-powered discovery can help identify trustworthy talent Influencer marketing is currently undergoing something of…
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business…
Tesla created the world’s best car commercial without spending a dime on advertising
SpaceX launched its Falcon Heavy rocket on Tuesday with a 2008 Tesla Roadster as its payload. The…