This startup wants to create a $400 billion live e-commerce market in the U.S.
The Western market is clamoring to replicate the runaway success of live commerce in China.…
Browsing: E commerce
Micro-Conversions: What They Are and Why They Matter
Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an…
Advertising in 2030 after the impact of 2020
Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and…
This new Facebook ad targets the only people left who actually like the brand
A cat adoption café. Specialty fashion accessories. Goat yoga. There’s one place it all can…
The 6 wildest ways we shopped in 2020
The pandemic drove consumers online. Smart brands, like Burberry, American Eagle, and Net-a-Porter, responded with…
Technology and e-commerce will be the silver bullets for businesses in 2021
PayPal’s Cameron McLean reflects on an extraordinary year and what businesses can expect in the…
WPP CEO Mark Read outlines growth strategy
4 things you need to know about WPP’s growth strategy for a post-Covid world WPP…
Datathon Challenge: How to Boost Sales for a Global Retailer
Every time you take advantage of a discount, join a store’s loyalty program, or simply…
What We Can Learn From E-commerce in China
When it comes to retail, Asia is where the action is. With a huge market,…
Marketers – focus on your business, not the technology
Too many companies are obsessed by technology and data, yet few have experienced significant improvements…