E-commerce and Consumers: Can Retailers Meet Rising Demands?
When consumers order online these days, they want what they want, and fast –whether it’s…
Browsing: E commerce
‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
When it comes to being a marketer for a consumer packaged goods business, the hardest job…
Shoppable Video Promises New Brand Opportunities
New video formats, including shoppable, are among the most exciting prospects for brands as we…
Free shipping is quietly changing the design of your favorite products
The rise of e-commerce has not only rewritten the rules of shipping and delivery; it…
How Pattern-based Thinking Gives Companies an Edge
Today’s technology giants, such as Uber and Google, are successful because they introduced something new…
Is Free Shipping Sustainable for Retailers?
Shoppers who ventured into stores on Black Friday, November 29, may have noticed significantly less…
Instagram Removing Likes Could Boost Social Commerce and Retail Measurement
Since Instagram rolled out its Checkout feature earlier this year, brands have begun linking influencer…
Fashion Fail: Where Did Forever 21 Go Wrong?
From its reign as king of the mall just a few years ago to its…
The new rules of engagement in brand experience
Just as digital has transformed markets, it is now transforming how brand value is built,…
Can the ‘Supercharged’ Consumer Save Retail?
At a time when many bricks-and-mortar retailers are going bust, one might question the value…