What Summer Olympics delay means for advertising
Olympics postponement brings confusion to an already nervous ad industry Dive Brief: The International Olympic…
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GroupM’s Brian Wieser: ‘Every brand should figure out how to be useful’
Subscribe: Apple Podcasts | Stitcher | Google Play | Spotify The coronavirus pandemic brings uncertainty to the advertising business as much as…
How Digital Are Millennials in Their Shopping?
At a life stage that entails lots of buying, millennials are combining digital and in-store…
Can Macy’s Save Itself?
It’s Saturday night and the bass is thumping in the cosmetics department at Macy’s in…
E-commerce and Consumers: Can Retailers Meet Rising Demands?
When consumers order online these days, they want what they want, and fast –whether it’s…
‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
When it comes to being a marketer for a consumer packaged goods business, the hardest job…
Shoppable Video Promises New Brand Opportunities
New video formats, including shoppable, are among the most exciting prospects for brands as we…
Free shipping is quietly changing the design of your favorite products
The rise of e-commerce has not only rewritten the rules of shipping and delivery; it…
How Pattern-based Thinking Gives Companies an Edge
Today’s technology giants, such as Uber and Google, are successful because they introduced something new…
Is Free Shipping Sustainable for Retailers?
Shoppers who ventured into stores on Black Friday, November 29, may have noticed significantly less…