The Inside’s AJ Nicholas: ‘DTC has become this umbrella term for startups’
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Direct-to-consumer is coming to furniture. The Inside, a one-year-old startup, is going down…
Browsing: E commerce
A Strategy for Desire: Inside the brain’s brand room
How to nail applied neuroscience In a world where consumers have become accustomed to a…
The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce
Cathy Hackl, Futurist and Co-Author of ‘Marketing New Realities: An Introduction to VR & AR…
How Zappos used AI to rebuild its search engine
Zappos, the Amazon-owned retailer that sells shoes, clothing and accessories online, is using machine learning…
4 Ways in which your brand can take a stand
4 Ways to Drive Performance with Corporate-Consumer Value Alignment Companies were often hesitant to speak…
The two-year quest to rebrand Ikea for the digital age
The company isn’t giving up its blue and yellow logo, but it instead will debut…
Marketers, retailers find success with visual search
Window shopping 2.0: How visual search is revolutionizing digital fashion retail The future of fashion…
Amazon’s next ad move: AmazonFresh ‘sponsored products’
Amazon’s $3.5 billion ad business keeps growing. In its latest expansion, Amazon has started to…
Remaking Marketing Organizations for a Data-Driven World
A Q&A with United Airlines’ CMO on how to avoid becoming “an artifact of a…
The Three Areas of Marketing That AI Will Reinvent First
This article is part of an occasional series from leading voices about key issues facing…