The difference in ad revenue per second, Pre- & Post-COVID
This article first appeared in content.warc.com Seeking to build and grow your brand using the force of consumer…
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Consumer behavior has changed radically in response to the COVID-19 lockdown. Understanding which changes are likely to stick will help companies plan for the recovery.
As the world begins its slow pivot from managing the COVID-19 crisis to recovery and the…
Ecommerce Is (Still) the Next Frontier for Influencer Marketing.
The pandemic has disrupted the influencer marketing industry—but don’t throw out the rulebook just yet.…
Save Digital Assets, Cut the Frontline
After reading this, my friends in sales might not like me anymore. So here it…
The Subscription Economy Comes to Government
“Citizens tend to think of government as a kind of vending machine. They put in…
Five e-commerce themes marketers should know
The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in…
The Future of Marketing Organizations Post-Pandemic: Top 5 Predictions
The pandemic has caused unprecedented upheaval in the corporate world, and we marketers are trying…
Innovation in a crisis: Why it is more critical than ever
Prioritizing innovation today is the key to unlocking postcrisis growth. John F. Kennedy once observed that…
The New Theatre of Shopping
The future of shopping will be on Netflix, Amazon Prime Video, and Disney Plus I…
How to Attract Buyers in the Modern Business-to-Business Market
Business-to-business sales and marketing have evolved rapidly over recent years as digitization has transformed the…