How 2020 killed the Instagram brand
This spring, Olamide Olowe and Claudia Teng wanted to drum up excitement for the August…
Browsing: DTC Brands
Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
The business model that could save fashion—and why it isn’t everywhere.
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
Major Brands Are Boycotting Facebook—Here’s Why
Design business owners may be reconsidering their July advertising plans Design businesses that advertise on…
Discovery-Driven Digital Transformation
What’s your digital strategy? That simple question often throws the CEOs of traditional companies into…
What Summer Olympics delay means for advertising
Olympics postponement brings confusion to an already nervous ad industry Dive Brief: The International Olympic…
Brand Disruption Study 2020: Direct Brands Go Mainstream
You’ve seen the headlines: “Lord & Taylor Sold to Clothing Rental Start-up Le Tote.” “L’Oreal…
Q&A: How DTC brands use smart B2B techniques to connect with consumers
Direct-to-consumer brands are making noise in the advertising space, growing from a challenger to a…
The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
The new rules of engagement in brand experience
Just as digital has transformed markets, it is now transforming how brand value is built,…