Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
Browsing: DTC Brands
Gamification strategy and DTC brand marketing
Nike’s Apps Played a Crucial Role in Driving Engagement & Digital Revenue Nike’s mobile apps have helped to fuel sales growth during the pandemic as part…
How 2020 killed the Instagram brand
This spring, Olamide Olowe and Claudia Teng wanted to drum up excitement for the August…
Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
The business model that could save fashion—and why it isn’t everywhere.
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
Major Brands Are Boycotting Facebook—Here’s Why
Design business owners may be reconsidering their July advertising plans Design businesses that advertise on…
Discovery-Driven Digital Transformation
What’s your digital strategy? That simple question often throws the CEOs of traditional companies into…
What Summer Olympics delay means for advertising
Olympics postponement brings confusion to an already nervous ad industry Dive Brief: The International Olympic…
Brand Disruption Study 2020: Direct Brands Go Mainstream
You’ve seen the headlines: “Lord & Taylor Sold to Clothing Rental Start-up Le Tote.” “L’Oreal…
Q&A: How DTC brands use smart B2B techniques to connect with consumers
Direct-to-consumer brands are making noise in the advertising space, growing from a challenger to a…