
The Bland D2C Trap: How to Avoid “Optimizing to Death”
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in…
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in…
According to eMarketer’s forecast, US direct-to-consumer (D2C) ecommerce sales will reach $151.20 billion in 2022,…
In times of uncertainty, strong brands are more important than ever. But how do you…
Nike’s Apps Played a Crucial Role in Driving Engagement & Digital Revenue Nike’s mobile apps have helped to fuel sales growth during the pandemic as part…
This spring, Olamide Olowe and Claudia Teng wanted to drum up excitement for the August…
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
Design business owners may be reconsidering their July advertising plans Design businesses that advertise on…
What’s your digital strategy? That simple question often throws the CEOs of traditional companies into…
Olympics postponement brings confusion to an already nervous ad industry Dive Brief: The International Olympic…