Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
Browsing: Discord
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
How Discord aids brands’ quest to engage fans around ’emergent culture’
Chipotle, Hot Topic and Jack in the Box are among the marketers that have established…
Community chess: Garry Kasparov on his move into social gaming
Having spent years selling chess to the global public, Garry Kasparov is now marketing his…
Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…
Why competitive gaming is the next big opportunity for brands
When we think of esports, we picture filled arenas with flashing lights and big viewer…