The key ad trends driving the in-car commerce boom
Cars are now digital platforms in their own right and offer a rich environment for…
Browsing: Digital Platforms
Highlights from the 12th Annual 99U Conference: The Creative Self
Our speakers at the 2020 99U Conference explored the theme of The Creative Self with…
COVID-19 Conversations: Michelle Peluso, Chief Marketing Officer of IBM
Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer of IBM, and a…
Want a Job in the Future? Be a Student for Life
New digital technologies are expected to take away many jobs. They will also create several…
It’s All About Business Model Innovation, not New Technology
New technology, no matter how transformative, is not enough to propel a business into the…
Stand Aside, Alexa And Siri: You Control This Stereo With Water
Forget tapping a screen or asking your Echo. To play a song on this speaker,…
Influencer marketing brings relationship building into digital age
The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for…