Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
Browsing: digital engagement
OC MARKETING DIRECTOR ON HOW THE OLYMPICS DELAY CHANGED ITS MESSAGING
Christopher Carroll talks strategy on the Ad Lib podcast with one year left before the…
Innovation in a crisis: Why it is more critical than ever
Prioritizing innovation today is the key to unlocking postcrisis growth. John F. Kennedy once observed that…
Consider the Creme egg: Mondelez looks to streaming
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
Brand Positioning Strategy for the Modern Marketer: How Brands Use Consumer Psychology Today
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
Native studios will put traditional advertising studios out of business: NY Times exec
During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive…
The Three Rs That E-Commerce Marketers Should Master
We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic.…