
Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
Christopher Carroll talks strategy on the Ad Lib podcast with one year left before the…
Prioritizing innovation today is the key to unlocking postcrisis growth. John F. Kennedy once observed that…
With the launch of a new campaign for a unique marquee product, Mondelez is betting…
Most marketers are familiar with the concept of brand positioning, and if you haven’t read…
During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive…
We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic.…