HOW PHILIPS REORGANIZED 3,000 MARKETERS AMID THE PANDEMIC
CMO’s mission to restructure along customer lines, not products, was already in place, but the…
Browsing: Data driven marketing
Marketers – focus on your business, not the technology
Too many companies are obsessed by technology and data, yet few have experienced significant improvements…
The New Era of Marketing Strategy
Marketing has been a story of eras: from mass marketing to the direct marketing era…
5 marketing musts to drive business success
Beth Comstock, American business executive and current Vice Chair of General Electric, once said: “Marketing’s…
How Television Has Become the Newest New Media
Viewing via IP addresses takes the tube 2.0 As a salesman, I get the pleasure…
Managing the marketing mix: focusing effort to maximise impact
Marketing is everything when it comes to business success and prosperity. A brand may be…