Marketing August 7, 2023 0 The Marketing Psychology Behind Celebrity Endorsements Celebrity endorsements sell products, even when the star outshines the brand. In a new study,…
Branding May 17, 2021 0 The economics of movie product placements Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Advertising November 23, 2019 0 The golden age of product placement Is the world of advertising about to come full circle, Faris Yakob wonders? The period…
Branding January 6, 2016 0 James Bond Product Placement The Definitive Timeline Of Brands In James Bond Movies
Branding January 6, 2016 0 Making in film branding into an art The Brands In Spectre — 007 Product Placement in James Bond’s 24th Film What if we…