Consumer sentiments not matching up with marketers’ perceptions
There is a “drastic” disconnect between the customer experience and digital marketing strategies, according to…
Browsing: Customer Service
THE THREE-WORD BRIEF
Those of us who create advertising or make advertising decisions need to start from a…
How Language Boosts Customer Satisfaction
Great customer service is the holy grail of sales. When customers feel satisfied, they spend…
10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? A recent infographic (below)…
PROS & CONS: CONVERSATIONAL AI AND CHATBOTS
Advances in artificial intelligence are leading to ever-more sophisticated conversational AI. What are the pros…
B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?
The stakes of creating compelling customer experiences are higher than ever for B2B sellers —…
Does Your 2020 Marketing Strategy Include Conversational Marketing?
So many shiny objects. So little time. As soon as you focus on a successful…
How do you make customers feel?
How you make customers feel often influences them far more than you might realize. People…
Tosh Speech BOT: The BOT that has GOT it all!
True to the Toshiba tradition of being at the forefront of pathbreaking technology and an…
What consumers want from social
Report: Consumers Unfollow Brands Due To Poor Service, Irrelevant Content, Ads Half of consumers follow…