CX without design only gets you halfway
When mapping out the customer journey, combining traditional CX practices with user-centered design processes has…
Browsing: Customer Journey
A PINTERESTING Conversation
Interview with Pinterest’s global head of marketing Jim Habig Pinterest is a unique social media…
Micro-Conversions: What They Are and Why They Matter
Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an…
Using Advertising Science to Build Your Brand
Over the last 10 years, we have witnessed an emergence of digital brands that have…
Making the unreal, real: designing for ‘extended reality’
New extended reality tools will allow marketers incredible design capabilities, says Frog Design president Andrew…
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
What Is Marketing Orchestration? [Infographic]
Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on…
The Six Stages of the Consumer Buying Process and How to Market to Them
Far too often, retailers think that consumer buying is randomized. That certain products appeal to…
Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right…