Making the unreal, real: designing for ‘extended reality’
New extended reality tools will allow marketers incredible design capabilities, says Frog Design president Andrew…
Browsing: Customer Journey
3 Reasons Marketing Is The New Sales
Sales have long been regarded as the driving force of business — as they should, right? If you…
Omnichannel marketing in the new digital age
The pandemic and resulting economic impact have dramatically impacted how businesses are being run and…
What Is Marketing Orchestration? [Infographic]
Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on…
The Six Stages of the Consumer Buying Process and How to Market to Them
Far too often, retailers think that consumer buying is randomized. That certain products appeal to…
Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right…
How to Create a Customer Journey Map to Optimize Your Campaigns
Remember the early days of getting directions online? You’d go to a site like MapQuest,…
Five fears marketers should face immediately
Courageous marketers are beginning to break barriers in many areas – not for fun, but…
Stories Are Taking Over The Customer Journey
The primary ingredient behind compelling stories come down to one thing: problems. The protagonist faces…
6 Alternatives to Social Media Marketing
A recent social media shutdown illustrates the importance of using multiple forms of marketing for…