How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing
What is context marketing? And what does it have to do with customer experience? Context…
Browsing: Customer experience
Qantas CMO on data-driven strategy and how the brand manages large data volumes
Marketing speaks with Stephanie Tully, executive manager brand and marketing and CMO at Qantas, about the…
Education as a Marketing Strategy: 8 Brands Doing Online Classes and More
Few would argue about the power and value of educational content – whether a blog,…
Next-Level Personalization Creates Killer Customer Experiences: Four CX Guideposts
How do you turn a one-time customer into a loyal brand advocate? What’s the difference…
From Cookie Monster to Law & Order, 11 Brands Jumping Into Twitter’s New 280-Character Craze
The trend is not necessarily a good thing Twitter’s latest feature, allowing tweets to be 280-characters long…
Ikea Asked 12,000 People What They Want From AI
Their responses pose a question: Where’s the gender-neutral voice assistant? Alexa. Siri. Cortana. Google Assistant.…
Your 2018 Marketing Plan Won’t Work and Will Break the Law: The Threat Posed by GDPR
Marketing departments may not realize the seismic impact a new regulation will have on their…
Safe enough to try: An interview with Zappos CEO Tony Hsieh
Organizations are more likely to innovate and thrive when they unleash the potential of individuals…
Don’t Confuse Digital With Digitization
Digitization involves standardizing business processes and is associated with cost cutting and operational excellence. In…
How blockchain technology will revolutionize advertising
The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World:…