How creativity and credibility are driving influencer marketing forward
An advantage of influencer marketing is the ability to create content quickly and build credibility…
Browsing: Credibility
Social networks are broken. Here’s the secret to rebuilding trust
Facebook and Twitter can do much more to make their platforms trustworthy. Clear labeling—not mass…
This is why you should have your own personal communication style
To be an effective communicator, a leader must have good emotional intelligence—and follow these few…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…
How To Implement Empathy In Your Marketing Strategy
Nearly a decade ago, research published by the American Psychological Association asserted that creativity at work is…
Four benefits your brand can unlock with better employee advocacy
Huge sums are poured into marketing campaigns every year. But one line item that is…
Three Tips On How To Incorporate An Influencer Strategy At Your Next Event
Influencer marketing is the new darling of the modern digital marketing world, even though its…
The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On
We know content is king. But when putting together a successful content marketing strategy, there are…
The Most Important Attributes of Effective Online Influencers
Consumers say they are most likely to trust online influencers who come across as credible…
Creating content that influences purchasing decisions
Business leaders search for content that speaks to specific needs and pain points, educates (rather…