Should you engage employees as brand ambassadors?
Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps…
Browsing: Credibility
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life You’re hearing…
Media must grow trust, not just debunk facts
New research published in the Harvard Kennedy School of Government’s Misinformation Review argues that news…
YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
How to Crash-Proof Your Personal Brand in a Tight Job Market
Five years ago, asking a CEO whether he or she wanted—or needed—personal branding services would…
The Number One Reason You Should Start a Podcast
I bought all the gear and promptly put it in a cupboard. Out of sight…
How creativity and credibility are driving influencer marketing forward
An advantage of influencer marketing is the ability to create content quickly and build credibility…
Social networks are broken. Here’s the secret to rebuilding trust
Facebook and Twitter can do much more to make their platforms trustworthy. Clear labeling—not mass…
This is why you should have your own personal communication style
To be an effective communicator, a leader must have good emotional intelligence—and follow these few…
The Role of Marketing Today: Understanding Shifting Customer Needs Suman Sarkar
Many believe that technology drives disruption, but technology is just an enabler. Customers drive disruption. These days,…