Marketing September 24, 2022 0 How an empowered creator economy is challenging marketers Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…
Branding June 21, 2022 0 How Gen Z and millennials are driving creator economy growth What can brands can do to reach these younger consumers? Last month, SmartBrief explored how…
Innovation June 13, 2022 0 How a Netflix software engineer turned creator is pushing back against hustle culture Mayuko Inoue left her career in Silicon Valley to focus on being a YouTuber full-time.…
Branding June 9, 2022 0 Customers Want Personal Advisors, Not Advertisers The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
Design January 3, 2022 0 Five predictions for the creator economy in 2022 The creator economy has exploded in recent years. But what’s next? There’s never been a…