The dark side to urban beautification
While intended to be more inviting, these campaigns can actually make public spaces more exclusive.…
Browsing: Creativity
Why people feel so little love for Uber’s brand
A new consumer-sentiment study finds Uber ranks near the bottom of the companies studied. Riders…
Volodymyr Zelensky on War, Technology, and the Future of Ukraine
In a one-on-one interview with WIRED, the embattled president expresses clarity amidst the chaos. EVER…
Saudi-backed LIV Golf shows how ‘sportswashing’ can backfire
Countries like China, Russia, and Saudi Arabia have tried to improve their image with sports.…
Streaming platforms: Be brave, be brand-led
Advertising campaigns for video streaming services often lack clear and obvious branding, writes Kantar UK’s…
“What I Did Shouldn’t Be Possible:” How This Immersion Program Transformed the MBA Experience
For 25 years, GMIX has sent students around the world and out of their comfort…
CMOs look for the ‘why’ on Web3.0
The opportunity of the metaverse and Web3.0 requires careful consideration, according to a panel of…
Forget food porn. The latest Instagram trend is rooted in an ancient way of life
The Instagrammable food trend has given birth to novelty items like unicorn lattes and poop…
Forget capturing mindshare. It’s time for brands to start giving customers space
Many people have less headspace available than they did pre-pandemic. It’s a significant shift and…
5 WAYS BRANDS CAN CREATE AN EQUITABLE WORLD IN THE METAVERSE
Marketers should serve humanity both in their vision of the future and the role of…