A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment
The most important building blocks for success in our post pandemic world continue to be…
Browsing: Creativity
DDB taps AI to quickly produce creative proposals
Dive Brief: DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal…
How Apple treated Rihanna’s Super Bowl halftime show like its most popular new product
Rihanna ended her electrifying first live performance in seven years suspended high above the State…
Will AI Kill The Advertising Biz?
Will AI Kill Advertising? I asked ChatGPT… “Will AI Kill The Advertising Biz?”. Here is…
Is blogging still a useful, relevant marketing tool?
Yep, it’s still worth writing, even in this age of chat bots and TicToc. When…
2023 will be a year of change and opportunity for social media
2022 was a year of crisis for social media in the US, but 2023 will…
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…
How the CEO of the Grammy Awards plans to win back the music industry’s trust
Artist boycotts. Sagging ratings. Music’s biggest night is clouded by controversy. Can the Recording Academy’s…
Baba Shiv: Failure is the Mother of Innovation
Startups may embrace the “fail-fast” mantra, but many leaders are risk-averse. Invention has another mother:…
How the recession could impact brands’ metaverse spending
Over the past two years, the metaverse has been marketers’ preferred wall to throw things…