The times are changing: what a solid client-agency relationship looks like
A client and their agency should be like business partners, says Graeme Sanford, with each…
Browsing: Creativity
Advertising Agencies Need to Take Back Creativity
In the 2017 Forbes survey of Top 10 Big Companies Millennials Want To Work For, The…
“Being Everywhere Is Not Enough”: The 5 New Rules Of Branding
Advertising is historically rooted in persuading people. Today, it has to serve them. Droga5’s chief…
McDonald’s Is Finally Making It Easier To Find One Of Its 36K Restaurants
How do you know which way to turn? Consult the golden arches. The golden arches…
How To Get Your Next Audience To Laugh During Your Speech
As speakers, we’ve all had the chance at some point in time to listen to…
P&G’s Marc Pritchard calls for ‘fewer project managers’ at agencies as he vows to destroy ‘maze of complexity’
The archaic “Mad Men” model must end by stripping away anything that doesn’t add to…
How digital helped Domino’s overtake Pizza Hut
Based on global retail sales, pizza chain Domino’s last week achieved the distinction of becoming…
14 Mobile Apps to Create Branded Visuals
Do you create visual images with your smartphone or tablet? Looking for tools to brand…
Why Your Brand Plan Is More Important Than Your Business Plan
If people don’t know who you are and what you represent, they won’t do business…
The Top Dos And Don’ts Of Working With Creative People
Or, how not to be an asshole client. [Image: courtesy the author]Whenever designers get together,…