The top 40 client-agency relationships last an average of 22 years, finds R3 research
R3 has released its guide to the best client-agency relationships, selecting 40 out of a…
Browsing: Creative
Designer Hostels Are Coming To A City Near You
Generator—a European brand of design-minded hostels—is embarking on a U.S. expansion. Move over Airbnb? A…
Is marketing’s ‘cauldron of innovation and chaos’ a ladder to success?: A report from IAB Mixx
The official theme of this year’s IAB Mixx event in New York was advertising’s new…
Fall in Love with the Problem, Not the Solution
Intuit’s Suzanne Pellican on why designers need to (sometimes) take a back seat to their…
The Creative World’s Newest Social Good Trend? Food Waste
Food is having its moment in the spotlight. Yes, millennials are dining out more (and…
Boys will be boys or will they…
Boys’ body image affected by advertising, study finds This has prompted suggestions that the industry…
The programmatic-creative divide persists
If programmatic is from Mars, creative is from Venus. Despite the rise of programmatic advertising…
The Real Impact of Campaign Design, According To Obama’s Branding Expert
Design plays a far more important role in how our leaders are chosen than anyone…
7 Creative Strategies for Marketing Your Startup on a Tight Budget
Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like…
Driving up the brand customer experience
Next month, Cadillac will be opening the public part of its year-old global headquarters in New York:…